Dua Lipa – New Rules

Client

Warner Bros International

Dua Lipa’s New Rules is the first female solo single to top the UK charts since Adele in 2015. A massive hit in the UK, New Rules is now taking the global charts by storm with Steam creating local language social content for mobile platforms. Working with the tracks music video, we created a new edit incorporating on screen graphic lyrics which we then translated into 15 languages. The hit track is now garnering over 3.2 million streams a day.

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